Wednesday, August 5, 2015

My job

I work at a social enterprise called Essmart. Our main office is in Bangalore, India (in a part of the city called Cox Town). The company was started by a couple of friends of mine back in 2012 and focuses on rural product distribution in southern India. That is, lots of folks have designed products like cookstoves, solar lanterns and water filters that are intended to help people in low-income communities, so we make sure that they actually reach the intended users, rather than just sitting in workshops and labs halfway around the world. We don't design any technology in-house, but rather act as distributors (we also don't sell products directly to customers--all of our sales are to retailers).

One of the related areas where we work is to help organizations with new products to conduct market testing. This can range from gathering data on pricing to collecting feedback from users to testing different marketing messages. My job primarily involves these market testing trials, from recruiting potential clients (so, if you know anyone, let me know!) to negotiating the contracts and then designing and carrying out the trials, followed by analyzing data and producing the final deliverables as well as using the data to determine if the product is a good fit for Essmart's distribution catalog.

The company has about 40 employees currently (only three of us are expatriates) and operates throughout Tamil Nadu (an Indian state with a population of about 68 million). This means that it will help me to do my job if I can learn some Tamil (we have interpreters throughout the trials, but there's a lot to be said for being able to communicate directly), so let me know if you know of any good Tamil resources.

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